Amplitude AI vs FullStory AI — Comparison

Amplitude AI

Build better products by turning your user data into meaningful insights, using Amplitude's digital analytics platform and experimentation tools.

For over a decade, Amplitude has given companies the insights to build what their users love by delivering what they didn’t even know they wanted. Our AI analytics platform is built on the belief that technology should never leave you frustrated. We are over 700 employees and counting, with offices in the US, Europe and Asia. We believe in Diversity, Equity and Inclusion as the fabric of our culture. From ERGs and communities to recruiting and training, we walk the walk. We have over 4,500 customers and 30 of the Fortune 100 who rely on us to help them make the right digital bets and optimize innovation. We want every company to have the Amplitude ‘aha’ moment, from the Amplitude Startup Scholarship Fund to the Tech for Black Founders program. We’re pioneers. We invented the Behavioral Graph, the largest database of customer behavior, and we are #1 in product analytics. Innovation is in Amplitude's DNA. See where we started and how we got to our current era. Chief Executive Officer, Co-founder Chief Technology Officer, Co-founder Chief Executive Officer, Co-founder Board Member and Partner at Sequoia Capital Chief Technology Officer, Co-founder Join the movement and help every company be a digital disruptor.

FullStory AI

Discover a behavioral data platform that surfaces user sentiment buried between clicks to create better products that win loyal customers for life.

Build better digital products with insights from always-on AI-agent analysts. Uncover digital behaviors to remove friction and improve user experience. Improve workflows that shape your employees' experience. Activate your data to create personalized user experiences. See Fullstory in action. Watch a quick tour to discover how our products turn insight into impact. Fullcapture delivers a complete, privacy-first record of every interaction, so teams can move faster, make smarter decisions, and build AI on a foundation they can trust. Get clear, accurate answers to the questions that move your business forward. StoryAI turns behavioral data into insights you can trust, so teams spend less time digging and more time deciding. Guides and Surveys helps teams deliver in-product guidance like product tours, collect contextual feedback with NPS and surveys, and validate improvements so changes actually move the experience forward. Intelligence built for every industry Ask StoryAI draws from complete Fullcapture data, understands your goals and role, and surfaces the insights you need to make an impact. AI isn’t just an add-on—it’s the future of behavioral data. See how Fullstory’s StoryAI delivers real insights, not just reports. Unlock customer experience insights from over 14 billion user sessions across major industries to optimize product, mobile, and user journeys. Fullstory Anywhere: Activation empowers technical solution owners to deliver personalized digital experiences by acting on real-time user behavior. Purpose-built behavioral data solutions Use behavioral data to identify critical interactions within digital environments. Reveal opportunities for personalization and predictive modeling. For companies that need deep product analytics and qualitative insights to grow with agility. For organizations that need to discover trends, plan roadmaps, and improve funnels at scale. For data science and analytics teams to build predictive models or use data for GenAI and LLMs. Customize your plan to meet your specific business goals. Manage multiple accounts, users, and sessions from one dashboard. Expert guidance and support for your most advanced goals. Understand and optimize the tools and workflows for the humans who have the biggest impact on the customer experience: your employees. Transform how you understand and improve the digital employee experience, driving better productivity and business efficiency. Visualize how employees use (or don’t use) the tools provided in their daily workflows. Instantly share troubleshooting details with IT teams to resolve internal support tickets faster. See the actions taken in each tool and spot inefficient handoffs slowing your team down. Integrate behavioral data with your data warehouse or cloud storage to unlock deeper analysis and a 360° customer view. Use real-time behavioral signals to personalize experiences across digital touchpoints. Easily connect data sources with a no

Amplitude AI

FullStory AI

Amplitude AI

FullStory AI

Amplitude AI

FullStory AI